Put yourself in your clients shoes.

If you were looking for an investigative resource on the net, you'de probably go to a search engine and enter " Investigator"

Right ?

Here's what happens..

You'de get back 2.8 Million documents with the word

" investigator "in them. Not very helpful, right ?

What if the first few links on the first page read :

" Investigators on the Net, plus over 1,000 more investigative resources "

Chances are, you'de click on it, Right ?

That's exactly what happens when your potential new client comes here.